Title: Innovation as a Science

Subtitle: A Universal Approach

Author : Miguel Aubouy

Preface: Laurent Simon

Collection: The Unruly

Reference : No. Y1.1

Description of the work:

This book proposes a paradigm shift for innovation.

Until now, innovation was an instrument serving a science. It was not a science in its own right. Innovation is taught for business or innovation for engineering, for example. Innovation is never taught independently of the specific field in which it is sought to be applied. Contrary to this conception, Miguel Aubouy proposes elevating innovation to the status of a science in its own right. From this perspective, technology, business, natural sciences, or art are all possible cases of application, without this list being exhaustive.

To do this, the author takes us to the beating heart of innovation. As we discover different case studies, we also discover three principles. These principles are universal: they are found in entrepreneurship, technology, science, art, and more. 

We soon understand that these three principles are enough to answer most of the questions: How did some people succeed in innovating? Why did others fail? What are the difficulties?

So, we realize that these three principles can guide anyone who wants to innovate, for their organization or for their community.

"You must urgently read Miguel Aubouy's "little" book.

Because innovation has become too important a phenomenon today not to be understood.

Because it takes us away from the clichés about innovation, which too often promote an almost magical, if not miraculous, image of discovery, invention, creativity and innovation itself.

Because innovation itself has changed, and we need to move away from an essentially technological paradigm to question innovation as a committed practice – individual and collective – in the search for solutions for people, before being an approach to developing new products or services.

Because it paints us an edifying and ultimately reassuring model of innovation as a process , a sequence of activities structured around a clear common thread which defines its priority: the search for utility for the user, before the quest for economic value.

Miguel Aubouy's book is a must-read because it humanizes this phenomenon by analyzing portraits of innovative entrepreneurs who, beyond their unique talents, appear above all as human beings motivated by the desire to help and make a difference in the world, for the world.

[...]

You have to read Miguel Aubouy's book, because it's a great book, and it could also help us grow..."

Excerpt from the preface by Laurent Simon (MSc., PhD. Professor, Department of Entrepreneurship and Innovation and Co-Director of Mosaic, Creativity and Innovation Center, at HEC Montréal).

Pin : 224 pages

Publisher: Nullius in Verba

Edition: April 2022

Language : French

ISBN-13: 9791092564358

Product Dimensions: 23 cm x 15 cm x 1.17 cm

Cover design: Brest Brest Brest